Why should Businesses adopt Digital Marketing and Not Traditional Marketing?
The answer is simple because Digital Marketing is more PERSONALIZED.
Digital marketing, such as online advertising can be targeted to specific customers using such marketing tactics as Geo-location targeting.
Traditional marketing has a limited set of audience that cannot be targeted geographically or demographically without turning the focus of the advertisement away from its primary objective.
Businesses can use digital marketing to target their audiences and deliver an ad to them where they are most likely to see it.
Through digital marketing businesses can reach their target audience directly, eliminating the wasted exposure to people who don’t need or want their product.
Ability to Track Data
The biggest benefit of digital marketing is the ability to track data. Digital marketers can monitor how many times people view ads, click on links, and make purchases after looking at their ad.
Digital marketing can also be used to create a buzz about their products.
Marketing through digital channels requires businesses to use the Internet as a medium for advertising and creating awareness of their products.
Ability to measure ROI or Return on Investment
Another benefit of using digital marketing is the ability to measure ROI or return on investment. This tells how effective online marketing campaigns are at increasing leads or sales.
Digital marketing allows businesses to measure and track results for other digital channels such as search engine, social media, chat boards and blog promoting their company.
Companies can use digital marketing to better understand their target audience. They can reach out to people with a certain demographic or location and offer them both the product they want and what they are looking for at the right time.
Digital marketing is extremely cost-effective for companies because it allows them to reach more people with less money.
Many companies rely on digital marketing to promote their products in order not only reach their desired audience, but also increase sales and customer loyalty.
Businesses have the liberty to reach their target audience with a message directly to them.
They can also create and control different marketing tactics to achieve their goal of selling.
For example, businesses can employ online search engine optimization or search engine marketing to get their name or website in front of potential customers. Search engine marketing is the best known, most common form of digital marketing and is proven to lead to increased traffic, sales, and loyalty.
Businesses can target people who are searching for their product rather than wasting money trying to reach them through traditional marketing, such as television or radio advertisements.
Saves Time and Reduces Expenses
Digital marketing is also beneficial because it protects the identity of the company and also saves time and money. Companies save time because they don’t have to print large amounts of physical products and distribute them to stores.
They also don’t have to hire sales representatives and pay for the cost of travel between stores.
Digital marketing also reduces expenses by allowing for automated targeting and tracking that helps companies understand the effectiveness of their marketing campaign.
Customer Acquisition or Lead Generation
Another advantage of digital marketing is the opportunity to help with customer acquisition or lead generation. Online marketing allows businesses to directly contact potential customers.
Companies can use digital marketing to promote their products and services on internet sites such as Facebook, Twitter, MySpace, YouTube, LinkedIn, and Google+.
They can also create blogs about their company and publicize their product through social media. Social media marketing is a great way for businesses to build up their brand by using websites like Facebook, Twitter, Google+, etc.
Businesses don’t have to wait for people to visit their stores, instead they can bring their business in front of large number of targeted audience which is not possible in traditional marketing.