What New Direction is Online Marketing taking in 2021?
Image Credit: Business Services Week UK
The future of the Internet is unpredictable, but there are a few trends that marketers will need to consider in 2021. Social media explodes–and online marketing explodes with it.
Video Marketing will continue to grow
The problem with video marketing is that people look at it as an “extra” or thing to do once you’ve exhausted your social accounts.
Video marketing, however, is an essential part of the content mix. If you want to get your message out there and attract people to your website, then video is a powerful tool.
Social media will continue to be a big deal
Social media marketing will go through some changes in 2021, but it’s important not to lose sight of this ever-important marketing tool. Now that more people use social media professionally than personally, businesses must take advantage of the opportunity.
PPC will evolve
With the recent announcement that ad tech firm TubeMogul is getting into the “bid management” space, online marketers should start paying attention to this evolving trend.
Local social media marketing will develop its own unique identity
Online brands are pushing hard to enter cities and communities–where they can really interact with potential customers. Brands should take note of this developing trend and pay attention to how local businesses are interacting with their neighbors.
Content marketing will continue to be the way to go
Content marketing is gaining in popularity. It’s the only way you can get people to trust you enough to share your message with their friends. Recent statistics suggest that 72% of marketers are using content strategies, and 94% of marketers are thinking about how they’re going to do more in 2021.
Google’s dominance will continue
There are over 200 billion searches on Google every month. Given the prominence of search engines in online marketing, you can expect that trend to continue.
Data visualization will be everywhere, but not at the expense of design
89% of marketers say they’re using data visualization. Content marketers are going to do a lot of this, but it’s also being used by social media experts and search engine marketers.
Mobile will continue to be a centerpiece
There are billions of internet users who use mobile devices on a regular basis. Just because you’re online doesn’t mean that most people are on desktop computers.
AI (Artificial Intelligence) will help businesses make marketing more intelligent
AI is already being used by marketers to learn and create smarter messages, but it’s still far from perfected. It could be the next big thing in online marketing, although it hasn’t shown much promise yet.
Digital assistants will continue to grow and evolve
According to Google, digital assistants are going to be a $55 billion market by 2021. But this growth is still being controlled by brands, not consumers.
Augmented reality will help people get a preview of products
Augmented reality is a way for consumers to see the product first-hand without actually having to purchase it.
B2B marketing will emerge and grow
In 2011, it was estimated that there were about 4,000 B2B brands on the Internet. A report from Search Engine Journal said that number was now under 8,000. In 2015, that number rose again to about 15,000 brands. It’s difficult to see how online B2B marketing will develop in 2021, but it will definitely be worth keeping an eye on.
Use of AI (Artificial Intelligence) will begin to mature
The use of AI (Artificial Intelligence) will begin to mature over this time period. At present, brands are using AI in a limited capacity but real-world businesses will be incorporating it into their marketing strategies much sooner than later.
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