What is the #1 Driving Force behind the Expansion of Digital Marketing?


Data continues to bring more value than any other marketing medium. It’s the new currency when it comes to success in the world of business and advertising.

Data in the digital world is used for delivering content based on search intent, keywords and behavior.

What kind of data is collected?

It could range from where customers are clicking on a website, how frequently they return to your site — even their persona, interests and needs. With so much data available about your audience, you can generate more revenue than ever before.

According to research by Google’s DoubleClick, 94% of digital marketers say that using data as part of their campaigns improves their results.

Data is what separates digital marketing from traditional marketing. It’s what takes the online world beyond websites and print catalogs into a virtual place where companies can easily reach and communicate with their existing and potential customers.

In regards to data collection, there are various options — web analytics tools, social media tracking, behavioral targeting — and each has its pros and cons. Right now, we will focus on how data can be used to build your own personal brand in a way that will serve you best.

What You Can Do with Data?

Remember, data is the #1 driving force behind digital marketing. By collecting data about your audience, you can effectively increase your profits by providing information that is relevant to their needs.

By using an analytical program like Google Analytics, you can measure customer behavior — what they do on your website or blog — as well as the different devices they use to reach your site. With this information, you can better understand their needs while providing an optimal experience.

No wonder data is so valuable! Below are a few ways to use data for your personal brand.

Identify Your Target Audience

If you don’t have an audience, then you certainly won’t have a personal brand. First, you want to identify your target users and customers.

With data, you can learn more about your audience, their interests and their demographic profile.

You then can use that knowledge to develop content that will attract and engage your target audience.

Use Your Data to Directly Communicate with Your Target Audience

Some people prefer to email newsletters that are filled with tips and advice — or straight sales pitches. With data, you can create content that will directly promote your product or service. By doing this, you will be able to boost your brand as well as increase the amount of conversions that come from your prospects.

Your data can also offer suggestions on how to make your blog more appealing or interesting by identifying what is currently popular.

You can find out what is working and what is not, and then you can make changes that will help improve your brand.

Use Your Data to Identify Influencers

These are people who have a large online presence or following, who may or may not be directly related to your brand. By identifying the influencers in your industry, you can reach out to them through social media.

According to statistics, 50% of business purchases are now influenced by social media posts. Influencers can help you expand your network.

Collectively, these are just a few ways that you can use data to build your personal brand. Data is valuable in so many ways, and what is most important is that you use data to better understand your audience and provide them with valuable information on a personal level.

Using the right tools and proper analysis, data makes it easier to build your personal brand, create content that will engage an audience — and even reach out to those who are not directly related to your product or service.

By using data correctly, you can analyze your audience and find out what is working, as well as provide them with valuable information that will only enhance their experience.

Hope you liked the article. Thanks for reading!



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Santam Naha

Santam Naha

I’m Santam Naha. I’ve been in the field of IT-ITES/ Computer for almost 16 yrs now. BLOGGING and CONTENT WRITING are the areas that I’m really passionate about.