How to Use Pinterest to Market Your Business the Right Way!

Santam Naha
6 min readOct 26, 2021
Image Source Freepic

Pinterest is a social network that allows people to post pictures, or “pin,” about products, photos, services and other topics. From this activity, you can see which pictures your audience likes and passes on to other users in their network. These pictures are then either liked by users or ignored.

The more likes you get, the more chances your Pinterest profile has to appear in relevant searches. To effectively promote your business on Pinterest, you should first learn how to use Pinterest.

Before using Pinterest as your marketing tool for your business, you need to understand the structure of Pinterest and how people use it. Users tend to share things that interest them, for example, recipes, gadgets, home decorating ideas, DIY guides etc., with others. So if your products or services are relevant, you can consider sharing them with the community of Pinterest users.

Here is a step by step tutorial on how to use Pinterest for marketing your business:

1. Create an attractive and relevant profile for your business.

The first thing, make sure that your Pinterest profile is an eye-catching work of art. A well-designed Pinterest account is relevant to your company and the products or services you offer and is rich in information about your business. You must know how to create an attractive design with the right colors, layout, images and other details.

You can make your Pinterest profile more attractive and beneficial to your business by using your logo or business name and adding a few specific details like the tagline of your business and your website’s URL.

2. Choose an eye-catching username.

Choose an attractive username that is relevant to your business’ products and services, as well as the interests of the Pinterest user community. Your username should include some keywords that indicate what type of products or services you offer. Don’t forget to develop a fun bio that can draw attention to your company’s strengths.

3. Find relevant keywords and hashtags in your niche.

Find relevant keywords and hashtags in your niche by looking at a few top pinboards. These boards have done well for others, and you can see what they pin and why. Use these keywords and hashtags as the basis for your pins. Use relevant hashtags from time to time, but don’t overdo it.

4. Create a fun and useful board, collection of boards or spot of interest.

The next step is to make a board that is appropriate to your business. This should be a board that showcases the products, services, or knowledge about your industry. You can also organize it into subtopics based on the pin pins you would like to have on the board.

For example, you could organize the pins based on the service you provide (i.e. graphic design, SEO services, photographers, etc.) or the type of product you sell (i.e. wedding cakes, corporate gift baskets). Try to keep your pinboard fun, eye-catching and useful at the same time.

5. Pin as many relevant pins as you can and categorize them correctly using hashtags and keywords.

After creating your board, it’s time to pin as many relevant pins as possible and categorize them correctly using hashtags and keywords. It would be best if you only pinned pictures pertinent to your niche and no general educational images (unless your niche includes general education). You should also include links to your other social media accounts so that site visitors can follow you there.

6. Liking, commenting, re-pinning and following others’ pictures.

The next step is to interact with other users on Pinterest by liking, commenting, and re-pinning other pictures that are relevant to your business. This will help you to get contacts for your business. You can also follow other people’s pinned images. The goal of following these users is to get more interactions on Pinterest and make them aware of your company and its products.

You can also reach out to other Pinterest users relevant to your industry and follow them back. Not only will this help you network with new friends on the site, but it will also allow you to see their pinboards and boards.

Taking note of the most successful boards in your niche is a great way to find out which users follow your industry. This is also a good way to see what pins are being pinned and repined by other Pinterest users.

7. Promote your Pinterest page on other social media accounts.

Putting your Pinterest page and blog on other social media accounts with pins and hashtags is a good way to get followers because many users will repin the pins to their boards. Also, you can create boards based on images or topics found in the “What’s Hot” section of Pinterest.

When you’ve put your Pinterest page and blog on all the other social media accounts, you can start promoting them to get more views and followers.

8. Include pins that link back to your blog that would be relevant to those who view those pins even if they don’t click on the link.

Including pins that link back to your blog relevant to those who view those pins even if they don’t click on the link is a great way to get your blog seen by more users. This is a great way to pin photos from your blog posts and create a sense of belonging with Pinterest users. It also shows that you are using Pinterest for marketing purposes.

9. Include pictures from your website on your Pinterest page.

Including a few pictures from your website on your Pinterest page is a good way to show users that you are a real person behind the brand and give them a sense of belonging to the website. It also shows that you care about design and how it affects your audience, making you more trustworthy. You should also include a link to your site in the pin description if you think it is relevant.

10. Create a “Pinterest widget” that will display pins from your Pinterest page on your website.

A “Pinterest widget” is simply a pin-pointed link that you embed on the landing page of your website. Instead of visiting your Pinterest page and viewing each image separately, users can easily view all the pins on the landing page. This increases the chances people will like and re-pin your pins and view more images from your website.

11. Don’t include too many other pins on your Pinterest page.

The last tip is to make sure other people don’t think you are spamming them, especially those users outside your niche. To avoid this issue, try using a Pinterest plugin on your blog.

You should also ensure that your Pinterest page isn’t the only thing you pin from your site. This will help you ensure that other pins from your site show up and keep users engaged with interesting images without blatantly advertising to them.

12. Join Pinterest groups that are relevant to your niche.

Joining large groups in your niche works well if you have a good mix of pins on your board. These groups are great for getting followers because if your pins are relevant to the group, people will repin or shere them to their boards. Getting other bloggers in the group to repin or like your pins will give you even better opportunities for getting followers.

13. Add a call to action in your profile, pin description and board description.

The final step is to add a clear call to action to your profile. This should be an action that would encourage people to interact with you. For example, simply asking them to click the link in your profile description will improve your pins’ chances of repining.

Final Thoughts

Pinterest marketing is a great way to approach business marketing and should be used by any business with a strong focus on visual branding. It is a great way to spread the word about your brand through engaging images and content.

The tips above should help you start your journey as a Pinterest user and begin building an inspiring collection of images for your followers.



Santam Naha

I’m Santam Naha. I’ve been in the field of IT/ Web Development for almost 17 yrs now. HIGH QUALITY CONTENT WRITING is the area that I’m really passionate about.