How to Build Your Own List of Targeted Subscribers

Santam Naha
7 min readOct 27, 2021
Image Source Pixabay

Having a targeted subscriber list is the key to success in selling a product or providing a service. But how do you build one? This article will give you a detailed plan on how to accomplish this.

Many people who look to publicize their work on the internet find themselves struggling to build a list of targeted subscribers. The key is finding a service that’s tailored to your needs and offers an easy-to-use platform. A target list is a list of people interested in your particular area of expertise to become your customers.

A list is an email database of contacts, often used to network with people in specific industries. A vital feature of a list is easily segmented by industry, employment status, or geographic location.

This post will provide you with some tips on building your targeted subscriber list, including why you should create one, examples of successful lists, and what you can do to start building one for yourself today.

Before going into the main topic, let’s understand why building your subscriber list is essential.

Importance of building your subscriber list.

Building your list can be highly beneficial to your business. The main reason to create your list is to segment your current email database, which increases engagement and newsletter signups.

Additionally, you can also create your list of prospects that will most likely purchase from you in the future or provide you with additional value. Creating a targeted email list is an effective way to communicate with your customers, helps establish rapport with them, improves your relationship with them, and, in the long-term, increases customer loyalty.

The goal of building a list of targeted subscribers is to have each of your emails processed by someone who wants to hear about your product or service. Targeting lists are essential for marketers to increase their chances of success. Marketers need to do their homework to build the most effective and targeted list they can.

Finding the correct targeting method for your business will help get you closer to your target audience, consequently increasing your chances of getting a response from that audience.

Let’s discuss how to build your targeted subscriber list.

Now that you know all about lists let’s go over how you can make one yourself. Here are the steps to get started.

1. Research your audience

It would be best if you did some research on the demographics of your audience. You can do this by doing a Google search or by looking at your customer or prospect database. This will help you figure out what kind of people would enjoy what you’re offering and help you segment your list so that you can send tailored emails.

2. Choose the type of communication

Once you know who you’re building a list for, it’s time to choose the type of communication that will work best for them. You may choose to email them once a week, or you may create a site with different products for each market segment. Once you decide on the type of communication, you can choose how often you should email them.

3. Choose your opt-in method

Now that you know what your communication will be, it’s time to choose the best opt-in method for your list. This might be a blog post or a pop-up window on a partner website. Sometimes, the easiest way is the best, especially if you have no experience with email marketing before.

4. Choose the content-type

You can choose to run your list on a blog or Facebook. If you select a blog, you’ll need to include blog posts relevant to each segment you’re targeting. For example, if your product is geared towards people interested in social media, then it would be best to include posts about social media sites and content creation tools for bloggers related to social media.

5. Start building your list

Once you know what you’re sending people and how they can opt-in, you can start building your list. You will need to make a good impression right from the beginning. This is important because they may unsubscribe from your list after receiving a couple of emails if they don’t find the content relevant.

6. Encourage your subscribers to share

Once you have your list built, it’s time to encourage them to share with their contacts. This is called re-targeting, and it’s done by sending them an email with the subject line, “Don’t forget to share!” With this subject line, they are reminded of what they can do.

Research suggests that you should send this email at least five times before sending the same message again once your list is entirely built up.

7. Monitor the subscriber list

Once you reach a certain number of subscribers, you can increase your email frequency and subjects to reach more people. Ensure you’re also tracking the subscriber list to see if they’re opening your emails and clicking on the links. If not, then you may want to run a different campaign or segment them differently.

8. Delete subscribers

After a certain period, you’ll want to check how your list is doing and find out if you can delete anyone that doesn’t come back. This will also help keep the list clean and will go a long way in preventing unwanted emails in your audience’s inbox.

9. Create an email marketing journey

The last step is to create an email marketing journey that you can use to reach your subscribers’ desired goals. You want to guide them through the process of changing their mindsets so that they are more likely to buy from you.

The easiest way is by creating a specific email for each stage of the process so that you can quickly move them along.

Taking the next step — Reaching out and building the relationship.

There comes a time when you need to take the next step and reach out to your subscribers. This will start the email marketing campaign to get more content and be interested in your product.

You must build a relationship with your audience because this shows that you’re trustworthy and reliable.

Check out some tips on how to make a connection with your audience here.

- Respond to their emails

After they opt-in, make sure that you reply to their email on time. You can also include something in the body of the email that you know will make them want to read more.

- Include social media in your emails

Since you’re sending your regular list emails, it’s essential to get them excited about your product by giving them a little social media love. This is called social amplification, and it will only bring more people to your email list.

- Include content that people want to read

Many of your subscribers will be looking for information related to your product. Make sure that the content you share is relevant and something they want to read about so that they continue to check back in with you.

- Offer something free

Offering something for free will work better than you think, especially if you’re starting with email marketing. You can provide a free report, which will help you get more subscribers and put your product in the spotlight.

- Ask for feedback

When you go to a networking event, don’t be afraid to ask for some feedback on your product or ask them how they heard about your business. You can even give out some business cards if they’re interested in learning more.

- Personalize the emails

The best emails always include something personal, which will keep subscribers interested and coming back. Please do your research and find out what will make them stay engaged with you.

- Schedule email marketing

This is an important step that you should consider because you can’t do it all independently. Schedule email marketing campaigns so that you have a schedule every week and it’s easier to track your progress.

- Keep track of the opt-in links

You can use a spreadsheet or a tracking program to monitor what opt-in links you send out. This will help you better focus on building your list and make sure that people are engaging with your content.

It will also keep track of the links that work the best and determine if they should be included in future emails or not.

- Send newsletters regularly

When you send out newsletters, don’t forget to include links to different content related to the newsletter. It’s not ideal if people follow links in your emails, so you can also include links on social media sites like Facebook or LinkedIn.

To conclude, building your list is a very worthwhile strategy for any business that wants to grow its email marketing. It allows you to gather more leads, segment them for specific campaigns, and reach your present customers with unique information. This can have a significant impact on the quality of leads you can generate through email marketing campaigns.

The more subscribers you have, the more people will be interested in what you have to offer. You can create lead lists for various industries, geographic areas, or customer segments so that you can use your email marketing to its full potential.

Creating a list is not always easy, but it does provide you with the chance to segment your list, so they are tailored for your specific needs and interests. This makes sending emails based on what people like and order based on specific industry needs.



Santam Naha

I’m Santam Naha. I’ve been in the field of IT/ Web Development for almost 17 yrs now. HIGH QUALITY CONTENT WRITING is the area that I’m really passionate about.