It is tremendously important for a company to have a distinct tagline that defines the company in its target market.
This allows the company to attract customers easily, and if done correctly, can cause consumers to flock towards this new product or service.
In order for a company to effectively and efficiently create a tagline, it must understand the psychological impact of the words, and how they can convey their message effectively.
An example of this is Apple’s tagline “Think different”. This tagline encourages people to think outside of the box, instead of accepting mainstream social norms.
To further push this point, Apple has released many viral commercials where actors are shown breaking free from society’s control.
Such examples include the Mac vs. PC ads, and the story of the Indian call center workers who left their careers to pursue a better life (the United States).
The phrase used in Google’s tagline “Don’t be evil” is a positive spin on an old saying.
This commercial is showing that Google is against evil acts such as stealing people’s data, and personal information. It then goes on to show how Google will not abuse this power, but instead use it for good.
A tagline can be a catchy phrase that is quickly recognized by consumers.
An example of this is Nike’s tagline “Just do it.” This tagline is a great way to get people to workout and stay fit.
Nike has an entire marketing campaign based around their slogan. They have even launched ads featuring NBA star Kobe Bryant, and soccer player David Beckham…who have both claimed that they live by this phrase.
The tagline can also be used to promote the brand and aspect of the company. An example is The Coca-Cola Company’s tagline “Taste the feeling.”
This slogan promotes the happiness associated with drinking Coca-Cola. After drinking, many consumers will often feel happier than before, and this happiness will spread throughout people’s friends and family.
Thus, creating a positive association with Coca-Cola among consumers.
A company’s tagline is a very important tool of marketing strategy, and can be the key to success for small businesses.
With a tagline, consumers will know what a company is about just by hearing the phrase. This makes it easier for people to understand what the business does, and how they can help in achieving certain goals or dreams.
A good tagline will help promote the brand in an effective manner, especially when paired with an original slogan.