How does Digital Quality Assurance drive Digital Transformation?

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We all know that the digital world is advancing rapidly and new technologies are constantly being introduced.

Digital transformation has become essential for large enterprises to remain competitive.

But it’s not that easy.

One of the main obstacles is mediocrity, which can come from neglecting quality assurance practices.

The issue is that client experiences are not the only thing that affects business decisions. In general, the customer’s perception of products and services has a huge impact on revenue, brand recognition and customer loyalty.

Why High Quality Is So Important

Quality assurance is an integral part of planning. It’s a necessary tool to plan your marketing strategies for different touch points (branding, in-store, e-commerce…), so that you can achieve maximum results with the least possible cost.

You might ask yourself, “Why would I want to spend time on quality assurance?”

Quality assurance is not a specialized area; it’s the main way companies are improving their products and processes in response to market needs.

Most importantly, it is a priority because it will save money by avoiding costly mistakes and by decreasing customer attrition, which translates into loss of business.

In short, it’s not enough to have a good product; you also need a quality assurance strategy.

The Importance of Quality Assurance

Imagine you are the CEO of an organization responsible for creating and managing products and services that are essential for the company.

Now imagine that, because of a lack of understanding about your company’s needs, you approve a new product without bothering to understand its impact on the experience your customers have with your brand. You’d probably be fired in an instant.

Quality assurance is a process that helps you ensure that whatever starts from your organization (product, software or service) will have the best quality possible. After all, isn’t quality assurance the fundamental business concept.

With digital transformation taking charge of most industries, the need for high-quality product and services has become crucial.

A digital business requires a constant flow of information between customers and businesses. On both sides of the relationship, information must be clear because it can generate brand awareness and lead to increased profits.

In most cases, you have to deal with a wide range of information. For instance, you might be working with a customer support team that provides services 24/7.

Who Should Be Involved in Quality Assurance?

A high-quality product or service requires a quality assurance team that is interested in improving processes and, consequently, the final results.

That’s why it’s a must to get everyone involved in quality assurance. Each organization is different, and there might be a lot of factors that determine how the group works together, but there are some basic points every company should take into account:

Every employee should feel responsible for quality assurance. Companies need to design their quality assurance strategy with this in mind.

Obviously, if you want to get results, the best way is to use solutions that fit the digital transformation your company is experiencing. At the end of the day, there’s no need to reinvent the wheel.

You only need a plan/strategy that is customized to your company’s needs. Getting started is easy; the first step is having a professional assign roles based on each employee’s position in quality assurance.

A professional can also design quality assurance plans/strategies for different areas (e.g. financial, marketing…) and for different products/services.

Ultimately, this platform is a great tool to take your organization forward in a digital environment.

Thanks for reading!