9 Link Building Strategies That Work

Santam Naha
6 min readOct 27, 2021


Image Source Pixabay

Link building is one of the most challenging parts of SEO. It is also one of the most misunderstood. When done wrong, it can hurt your site rank in Google search results. This article will discuss nine strategies that can help your site rank better in Google.

Link building is a never-ending and constantly evolving process. It takes time and effort, but the payoff can be huge. A well-structured link-building strategy can help your site rank better in search engines, drive more traffic to your site, and generate higher revenue for you.

Link building is an essential task for any successful site. If your site is not ranking in the top spot, it’s because you’re probably not doing enough link building. A good link-building strategy targets relevant, high-quality sites with niche relevant content and speaks directly to their target audience so that they are compelled to link back to your site.

Link building should be a strategic process. It should generate results for your site that deliver real value. There is no point in building low-quality or irrelevant links that will harm your site’s search engine ranking and drive away potential customers.

Below are nine link-building strategies that will not only help build up your web presence but do so in a way that won’t hurt Google’s search engine rankings.

1. Article Marketing

The most popular form of link building today is article marketing. This strategy involves writing an original article and submitting it to as many article directories as possible.

This method is effective and inexpensive and can be done entirely from the comfort of your own home. You can “guarantee” that your article will be seen by thousands of visitors every month because many popular article directories (such as EzineArticles) have many page views.

2. Guest posting

Guest posting is another way to build links consistently. Guest posts are posts written by bloggers for other blogs. You can find guest posting opportunities on any number of websites located on the search engines that your site ranks for.

It might be a tricky process as not every blog owner will allow you to guest post. You will need to make an excellent relationship with the blog owner and take prior permission before you guest post.

Believe it or not, the backlink that you get from guest posting is a high-quality link in Google’s eyes. All you have to do is write a killer guest post that compels bloggers to share your article with their readers.

Also, there are plenty of free guest posting sites on the internet. You need to search for them on Google and sign up for those which you find suitable.

3. Quality Blog Commenting

Quality commenting is another way to build links. In this strategy, you comment as many as possible as a guest author. Mention the name of your blog in the comment section.

You can either leave a link to open the article you want the blogger to share or include a short snippet of text that will bring them back to your site and show them how valuable their article is by linking back to it.

The main thing about quality commenting is that your comments should be unique and not duplicated anywhere else. The comment should be relevant to the content of the article. It’s also a good idea to incorporate a few keywords from surrounding text in your comment so that you can get a little bit of extra SEO value.

4. Forums

Forums are another place you can quickly build backlinks. These backlinks are valuable because the target audience is interested in your niche, and they tend to link to sites that offer helpful resources. When you post your link on forums, you want to do it in a way that is natural and doesn’t “out-right” give your links.

An excellent way to do this is by asking a question and then adding the link to the body of your question. You can use this method, and it will create an actual discussion, and there will be genuine linkers involved most of the time. This will be good for your site because you will get some contextual links from this process.

5. Link exchange

Link exchange is another way to build quality backlinks for your site. It would help if you found relevant sites and that you would like to be associated with. Then contact them and ask if they would like to exchange links. By doing this, the site owner will most likely agree because he is getting back a link from your site in return.

When you reach out to a web admin with a request for a link exchange, present yourself honestly and create value before, during, and after the link exchange process.

This process is an integral part of building links because you show that you are willing to help. If they say yes, the relationship has just begun.

Also, it’s a good idea to keep in contact with the webmaster on some level after your link exchange is complete. A follow-up email or comment on their blog every once in a while will ensure that your link stays fresh in their mind.

6. Paid backlinks

Some of you might not like to build your link using these methods. In case if you do not want to go through the hard work of making natural links, you can use paid backlink services. There are multiple ways to use paid backlinks as well as the most important thing is that they are expensive compared to other methods.

Choosing the right backlink service provider is one of the most critical steps in building links. There are lots of paid backlinks providers on the web. You need to do some research and understand if their service can help you with your business.

There are a few things that you need to look for in a paid link-building service provider. They should have a proven track record of delivering quality services, with test results and case studies. After choosing the right link service provider, you need to determine the suitable links for your needs and move further.

7. Submitting Infographics

Infographics are popular with search engines. Search engines love infographics because they are easy to understand and they contain lots of relevant keywords. If you have a strong infographic, submit it to top search engines, along with your blog post. This is an effective way to get quality backlinks for your blog.

8. Social media sites

Social media sites are also helpful in building links. You need to have a solid social media presence if you want to build backlinks via social media. The more authority you have in the social media space, the easier it will be to build quality backlinks for your site.

The power of social media is that they will bring your site to life and give it enough authority. Try to use social media sites like Facebook, Twitter, LinkedIn, and many more to create high-quality backlinks for your site.

9. Social Bookmarking sites

Social bookmarking sites like Digg, StumbleUpon, Delicious are also beneficial to build links for your blog. These sites can drive a lot of traffic to your blog.

If you would like to efficiently increase the number of visitors and traffic to your blog, you need to use bookmarking sites. These sites also give you a chance to get backlinks and establish good relationships with other bloggers.

To summarize, link building is a critical part of any successful online marketing strategy. These strategies are effective, and they work, but they may need time to produce results. So, you should keep patience if you are implementing these strategies.



Santam Naha

I’m Santam Naha. I’ve been in the field of IT/ Web Development for almost 17 yrs now. HIGH QUALITY CONTENT WRITING is the area that I’m really passionate about.